Quick Study: Creativity an Influential Force in PR Going Forward; Top Brands Adopt Instagram at Record Pace


â–¶ Creativity an Influential Force in Business: The C-Factors Survey, fielded by Allison+Partners and polling leading CEOs, CMOs and other senior executives, finds creativity as one of the most influential forces driving today’s global economy, with 96% of respondents citing it as among the top elements they are looking to harness to advance their business in the years ahead. This is an 18% increase from 2011. Key findings from respondents include: • 100% see building winning experiences as vital to business success, saying a holistic approach to communication with limited silos between marketing, advertising and PR will also occur; • 85% think we have entered the “engagement” economy, with 96% affirming that creativity is critical to economic success today; • 86% view their organizations as having become more creative within the last two years, with 81% seeing this trend continuing; and • 94% of CEOs and CIOs, and 92% of CMOs will place an increasing emphasis on creatively inspired communications in the years ahead. Source: Allison+Partners â–¶ More Than Half of Top Brands on Instagram: Simply Measured finds that 54% of the Interbrand 100 companies use Instagram, the mobile photo editing and sharing app. The study finds that the platform has grown 35% among brands in the last quarter, outpacing the growth of other social networks including Google+ and Pinterest.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.