Quick Study: Creativity an Influential Force in PR Going Forward; Top Brands Adopt Instagram at Record Pace

â–¶ Creativity an Influential Force in Business: The C-Factors Survey, fielded by Allison+Partners and polling leading CEOs, CMOs and other senior executives, finds creativity as one of the most influential forces driving today’s global economy, with 96% of respondents citing it as among the top elements they are looking to harness to advance their business in the years ahead.