For Communicators, ‘4 More Years’ Means Anything But the Status Quo


Well, it’s all over but the shouting. Barack Obama wins a second term in office, in a campaign filled with twists, turns, empty chairs and high drama all the way up to Election Night. While it’s a common PR tactic to concentrate on the audiences that are attracted to your brand, in Mitt Romney’s case, the opposite strategy might have been more fruitful. Election data shows that Romney lost big among some key groups, like Hispanics, Asians, Blacks and women. Because of it, between now and 2016 the Republican Party has some heavy rebranding and reputation building to do.

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About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.



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