Well, it’s all over but the shouting. Barack Obama wins a second term in office, in a campaign filled with twists, turns, empty chairs and high drama all the way up to Election Night. While it’s a common PR tactic to concentrate on the audiences that are attracted to your brand, in Mitt Romney’s case, the opposite strategy might have been more fruitful. Election data shows that Romney lost big among some key groups, like Hispanics, Asians, Blacks and women. Because of it, between now and 2016 the Republican Party has some heavy rebranding and reputation building to do.
For Communicators, ‘4 More Years’ Means Anything But the Status Quo
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