Tip Sheet: Will Social Media Be the Election Game-Changer?


The 2008 elections in the U.S. were heralded as the first “social media election.” Voters took to budding social media channels such as YouTube, Facebook and Twitter to broadcast their electoral activities—from voicing their support for a particular candidate or ballot measure to posting their complaints regarding the electoral process. Now four years later and with Election Day upon us, each presidential candidate has intensified efforts to win electoral votes through some tried and tested social media channels, as well as exploring new ones.

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