Seven Things You Will Learn in This Week’s Issue of PR News


1. Hurricane Sandy forced the cancellation of a Google smartphone launch and a Facebook event. (p. 1) 2. Tweets of 11-15 words in length work best for B2B companies, while 1-5 words get the most clicks for B2Cs. (p. 2) 3. One important PR issue on the minds of PR pros globally: managing the volume and velocity of information. (p. 3) 4. Thirty-nine percent of people ages 16-25 stay informed by smartphone apps. (p. 3) 5. For its campaign to reach influencers, the Association of American Railroads tracked the times of day followers typically checked Twitter. (p. 5) 6. One tip for a good transition to a different B2B industry: Be patient in making changes. (p. 7) 7. Lesson learned from the campaign trail: Harnessing social media data enables you to be more strategic. (p. 8)

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