Case Study: Twitter Campaign Keeps Railroad Association on Track In Growing Followers and Reaching Key Influencers


CAAR leveraged breaking news in its Twitter onversations, such as President Obama’s call for hiring veterans, to highlight railroads’ partnership with the military.  Photo courtesy of SKDKnickerbocker Organization: Association of American Railroads Agency: SKDKnickerbocker Timeframe: Jan. 2011 - Present When the Association of American Railroads (AAR) was looking to establish a stronger social media presence that would allow for interaction with key influencers and a means to spread important industry and AAR-related messaging, it decided that establishing a smart Twitter campaign would be integral to its plan. As a trade association representing the major freight railroads of North America, as well as Amtrak and a number of regional commuter railroads, it was important that AAR (located in Washington, D.C.

Subscribe Now  |  Login


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.