B2B Communications: Listening, Patience are Critical for a Successful Migration to Other Industries


B2B public relations and marketing professionals can often find themselves migrating across disparate business sectors to transition into new career communications opportunities. Thrust into high-profile roles within previously established teams, B2B communications leaders have to quickly gain credibility within their new sectors. To learn more about how communicators can nimbly move from one B2B industry into another without breaking their stride, we turned to four people who have experienced such moves for their insights. Here are their stories. DEBORAH WETZEL Manager, Media Relations, American Society of Mechanical Engineers Making the switch from a 17-year career as a journalist to PR 12 years ago was not as challenging as I thought it would be.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.