As Hurricane Sandy Hit the Coast, PR Pros Adjusted and Informed


As Hurricane Sandy worked its way toward the East Coast on Monday, Oct. 29, communities braced for the worst but hoped for the best. Businesses were shuttered, airports were closed and cities up and down the coast essentially were shut down in anticipation of the massive storm. And just as communities scrambled to adjust to the storm threat, so did communicators. Earnings reports for Monday and Tuesday were delayed, Google cancelled its launch of a new smartphone, the Nexus 4, and Facebook was forced to cancel an event for the launch of its new Facebook Gifts platform.

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