Seven Things You Will Learn in This Week’s Issue of PR News


1. In Sept. 2012, photo editing and sharing platform Instagram amassed more visitors than Pinterest. (p. 1) 2. Almost half (46%) of business leaders think ad agencies are struggling to incorporate a more digital platform. (p. 3) 3. While the U.S. remained the top nation brand in 2012, other nations in the Top 10 suffered hits to their reputations. (p. 3) 4. Bounty’s Clean Classroom initiative was supported by research finding that 42% of teachers cleaned their classrooms daily. (p. 4) 5. One argument for companies suggesting to their employees who to vote for: unions have done it for years. (p. 6) 6. PR pros who use Instagram find that the media follows the pic sharing app. (p. 7) 7. Strong ethics messages should start at the top—with the CEO and other executives. (p. 8)

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