Quick Study: Businesses Question Advertising Return—Opening for PR? Moms More Influential In Person Than on Facebook


â–¶ Does This Mean More PR? Corporate America is questioning the return on its advertising investment, finds a study by Avidian Strategies. The survey of 1,900 business leaders in marketing and media also reveals that 46% think advertising agencies are struggling in transitioning their business model to incorporate a more digital platform. Another 36% observe that ad agencies are making progress acquiring digital assets, but find it difficult integrating them. Other results include: • Ad agency tenure has been declining steadily as clients continue to consolidate, with 51% declaring that they have been reducing their roster in the past three years, and 44% saying it is still too big and they plan to consolidate further.

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