Tip Sheet: Avoid the Squirrel Syndrome: Don’t Be Distracted


As the father of 12- and 8-year-old daughters, most of my movie-going time these days is spent either watching something animated or the latest riveting flick featuring Justin Bieber or Katy Perry. One of my favorite scenes of late is from the movie Up, when Dug, a likeable and seemingly smart talking dog is waxing poetic when, out of the blue, his entire being is suddenly consumed by, you guessed it, a squirrel. It’s then impossible to get him refocused on his previous train of thought because he is completely consumed with this furry new thing that’s appeared in front of him. My challenge to today’s communications’ professionals is to not become Dug. TEMPER THE TOYS With the seemingly constant onset of new communication channels and tools, it’s easy to become infatuated with the latest, shiniest things.

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