Seven Things You Will Learn in This Week’s Issue of PR News

1. Be ready for change: The typical career span of a CEO is 41 months, or 3.4 years. (p. 1) 2. Nearly 50% of consumers have no specific brand in mind when they search on their desktop or smartphone. (p. 2) 3. To get inspiration on what to buy, people prefer Pinterest over Facebook, 70% to 17% respectively. (p. 3) 4. Subway and Dunkin’ Donuts are the “simplest” brands in a Brand Simplicity Index. (p. 3) 5. MassMutual’s biggest PR challenge after a tornado hit its hometown: Striking a balance between sensitivity and brand messaging. (p. 5) 6. Twitter has a team of three communicators that works on content and storytelling. (p. 7) 7. Informative posts and lively conversation has made Facebook’s Engineering Page a recruiting juggernaut, with 700,000+ likes.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $200 Off PR News' Digital PR Conference

Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications


In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription


Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.