Today “content creation” is the latest, greatest phrase heard ‘round the digital world. But much like a tree that falls in the forest, does content that social media users never see really exist? Well, it should exist and it should be seen—and communicators working in the digital age must recognize the inter-connectivity between social media and search engine optimization (SEO). Understanding this relationship and building integrated strategies into digital programming ensures that consumers find your content, which must happen before any social engagement can take place.
How to Play the SEO Game—By the Numbers
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