If you work for a PR or advertising agency, read this article so you can nod your head and maybe laugh, but if you work with a company (i.e.: you’re a client or thinking of becoming one), read this and save yourself and your agency some headaches. You’ll like the results of a great, mutually beneficial relationship. And, if you’ve gone through five agencies in five years—I’d start with a good look in the mirror, not at the firms.
Tip Sheet: There’s No Such Thing As a Stupid Question, Right?
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