Seven Things You Will Learn in This Week’s Issue of PR News

1. Promised Land, a movie about fracking premiering in Dec. 2012, is already attracting issues PR activity. (p. 1) 2. The best days of the week for a media tour? Tuesdays or Wednesdays. (p. 2) 3. Eighty-six percent of consumers think big business maximizes profits at the expense of customers. (p. 3) 4. The value of data to marketing and PR within an organization is second only to strategic decision-making. (p. 3) 5. The Clorox Check-In for Checkups campaign reached 13 million-plus people through Facebook and Twitter. (p. 5) 6.  New York Mayor Michael Bloomberg’s health edicts have kept communications teams—for and against—busy. (p. 6) 7.  Understanding CRM and social media tools is a must when working with a PR agency. (p. 8)

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