â–¶ Enraged Consumers Require Response: Brand owners must respond to the growing number of consumers around the world who are “enraged” with the strategies and influence of major corporations, a study shows. The Futures Company found that 86% of consumers think big business maximizes profits at the expense of customers and communities. Other findings include: • 85% of respondents agree that large corporations exert a greater level of influence on government than citizens do. • As a response to that, 47% of these shoppers now buy locally-made goods when possible. Another 36% avoid purchasing products from firms with low ethical standards, as do 29% from global corporations.
Quick Study: All the Rage: Big Brands Must Deal with Mad Consumers; Few Companies ‘Very Advanced’ in Leveraging Mobile
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