Seven Things You Will Learn in This Week’s Issue of PR News


1. Two-thirds of B2B executives think social media is “extremely” or “very” important for stakeholder engagement. (p. 1) 2. “Backlinks” are votes of confidence in the quality of a blog’s content. (p. 2) 3.  CEOs believe that mobile platforms will have the greatest impact in driving future revenues. (p. 3) 4. Yahoo!-ABC News Websites garnered the biggest audience among news sites in August 2012—60 million people. (p. 3) 5. A PR campaign for grocery chain Save-A-Lot helped grow same-store sales by 4% from 2010 to 2011. (p. 5) 6. According to PR News Presidential Debate scorecards, Romney displayed better body language than Obama. (p. 6) 7. Caterpillar has collected more than 150,000 total “likes” on its Facebook pages. (p. 7)

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