SUPERVALU CEO Craig Herkert appears on Fox Business to announce new store openings within its Save-A-Lot grocery store chain. A focused effort to get Herkert more media face time resulted in several hits. Image courtesy of Carmichael Lynch Spong Company: SUPERVALU INC. Agency: Carmichael Lynch Spong Timeframe: Oct. 2010 - March 2011 SUPERVALU Inc.
Case Study: Stoked by Targeted Media Outreach, PR Positions Grocery Store Chain as an Oasis in the Food Desert
You might also be interested in:
- How an Agency and its Partner Convinced Social Media to #GetNaked
- How a Small PR Team Rebooted a Century-Old Brand's Strategic Story
- 4 Tips for a Successful Social Media Takeover
- This is What a Successful Agency-Client Relationship Looks Like
- How Influencers Built Buzz for Elizabeth Arden's UntoldMOMent Campaign