Case Study: Stoked by Targeted Media Outreach, PR Positions Grocery Store Chain as an Oasis in the Food Desert

SUPERVALU CEO Craig Herkert appears on Fox Business to announce new store openings within its Save-A-Lot grocery store chain. A focused effort to get Herkert more media face time resulted in several hits.  Image courtesy of Carmichael Lynch Spong Company: SUPERVALU INC. Agency: Carmichael Lynch Spong Timeframe: Oct. 2010 - March 2011 SUPERVALU Inc.

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