SUPERVALU CEO Craig Herkert appears on Fox Business to announce new store openings within its Save-A-Lot grocery store chain. A focused effort to get Herkert more media face time resulted in several hits. Image courtesy of Carmichael Lynch Spong Company: SUPERVALU INC. Agency: Carmichael Lynch Spong Timeframe: Oct. 2010 - March 2011 SUPERVALU Inc.
Case Study: Stoked by Targeted Media Outreach, PR Positions Grocery Store Chain as an Oasis in the Food Desert
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