Seven Things You Will Learn in This Week’s Issue of PR News


1. Of business owners who hired or tried to hire in the last three months, 37% report few or no qualified applicants for open positions. (p. 1) 2. Google Apps can perform multiple PR tasks and can be used for little or no cost. (p. 1) 3. To build customer personas for targeted content, the first step is to conduct one-on-one interviews with them. (p. 2) 4. Two-thirds of consumers say they are more likely to buy products or services from a mobile-friendly Web site. (p. 3) 5. A catchy headline is the top influence on Americans’ likelihood to read an online or print article in full. (p. 3) 6. H&R Block’s 2012 ‘Stache Act campaign drew 255 million total impressions. (p. 5) 7. Software maker SAS has consistently been near or at the top of Fortune’s Best Companies to Work For list. (p. 6)

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