Seven Things You Will Learn in This Week’s Issue of PR News

  1. A PR crisis struck Alaskan Airlines when airline staff dropped the ball with a disabled customer. (p. 1)   2. Close to 90% of U.S. Internet users will browse or research products online in 2012. (p. 1) 3. Companies like P&G and General Electric have printed their corporate stories in book form and distributed them to employees. (p. 2) 4. Close to 45% of iPad users say the device serves as a “pacifier” for their children. (p. 3) 5. Twenty-six percent of Millennials polled would prefer protesting Wall Street over working on Wall Street. (p. 3) 6. PR was 2.3-times more likely than advertising to influence the the review of Medicare/Medicaid enrollment plans. (p. 5) 7. Nordstrom is one of the few brands that has been successful in telling great stories about its customer service. (p. 6)

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