Seven Things You Will Learn in This Week’s Issue of PR News


1. The Washington Nationals’ shutting down of pitcher Stephen Strasburg could have PR repercussions during the MLB postseason. (p. 1) 2. Millennials feel their lives are more fulfilled when they’re connected via social media. (p. 1) 3. Half of the biggest advertisers in the U.S. cut their budgets during Q2 2012. (p. 3) 4. In the Fortune 500, 86% of defense and aerospace companies have Twitter accounts. (p. 3) 5. Apriso grew its team of bloggers from a handful of generalists to over 20 subject-matter specialists. (p. 4) 6. An agency executive reports that 80% of the crises he handles are not surprises. (p. 6) 7. H&R Block’s “The ’Stache Act” campaign, targeted at Millennials, was mixture of politics, whimsy and genius. (p. 7)

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