Seven Things You Will Learn in This Week’s Issue of PR News

1. The Washington Nationals’ shutting down of pitcher Stephen Strasburg could have PR repercussions during the MLB postseason. (p. 1) 2. Millennials feel their lives are more fulfilled when they’re connected via social media. (p. 1) 3. Half of the biggest advertisers in the U.S. cut their budgets during Q2 2012. (p. 3) 4. In the Fortune 500, 86% of defense and aerospace companies have Twitter accounts. (p. 3) 5. Apriso grew its team of bloggers from a handful of generalists to over 20 subject-matter specialists. (p. 4) 6. An agency executive reports that 80% of the crises he handles are not surprises. (p. 6) 7. H&R Block’s “The ’Stache Act” campaign, targeted at Millennials, was mixture of politics, whimsy and genius. (p. 7)

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $200 Off PR News' Digital PR Conference

Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications


In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription


Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.