How to Play the Business Naming Game and Win

Everyone names things. We name our kids, our pets, our softball teams and our annual company outings. However, when it comes to developing a corporate or product name, companies need to approach the task with the same gravity and rigor that would apply to any major business decision. A business name can be created to provoke emotions, spur attraction or disrupt the marketplace, but the process of developing and selecting name should be a rational one. Naming is the combination of art and science; both parts need to be present to ensure a good outcome.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.