Seven Things You Will Learn in This Week’s Issue of PR News


1. The Republican National Convention’s image was marred by an incident involving delegates and a CNN camera person. (p. 1) 2. One tip for picking a PR agency: involve key leaders from the start of the process. (p. 1) 3. A survey finds that 36% of social network users say the sites are important to them in keeping up with politics. (p. 3) 4. The centerpiece of the New York Museum of Conan Art was a life-size statue of the man made completely of colored pencils and zip ties. (p. 4) 5. SmArties are hipsters in their 20’s and 30’s who are tech-savvy; addicted to pop culture; and like witty banter. (p. 5) 6. Among Fortune 500 CEOs, 21 are people of color. (p. 6) 7. Despite the popularity of “Big Data,” a majority of marketers believe that less than half of their analytics are useful. (p. 8)

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