Quick Study: Public Finds Social Networking Sites Politically Useful; Keurig and Skype Identified as ‘Breakaway Brands’

â–¶ Public Votes “Yes” for Social Media: A Pew Internet & American Life Project survey found that 36% of social networking site users say the sites are “very important” or “somewhat important” to them in keeping up with political news. Other survey highlights include: • 25% of social network users surveyed say they became more active in a political issue after discussing it or reading posts about it, and 16% say they changed their views about an issue after discussing it or reading about it on the sites. • Among Democrats, 33% say they are becoming more active as a result of social networks as did 24% of Republicans, 39% of self-described liberals and 21% of self-described moderates. Source: Pew Internet & American Life Project â–¶ Top Brands Revealed: Keurig and Skype are some of the leading “breakaway brands” that have seen dramatic improvements in perception among U.S.

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