Quick Study: Public Finds Social Networking Sites Politically Useful; Keurig and Skype Identified as ‘Breakaway Brands’


â–¶ Public Votes “Yes” for Social Media: A Pew Internet & American Life Project survey found that 36% of social networking site users say the sites are “very important” or “somewhat important” to them in keeping up with political news. Other survey highlights include: • 25% of social network users surveyed say they became more active in a political issue after discussing it or reading posts about it, and 16% say they changed their views about an issue after discussing it or reading about it on the sites. • Among Democrats, 33% say they are becoming more active as a result of social networks as did 24% of Republicans, 39% of self-described liberals and 21% of self-described moderates. Source: Pew Internet & American Life Project â–¶ Top Brands Revealed: Keurig and Skype are some of the leading “breakaway brands” that have seen dramatic improvements in perception among U.S.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150-july16
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.