PR News Announces Digital PR Awards Finalists


Firmly firmly integrated into most PR campaigns, digital PR is an integral component of communications initiatives, as audiences engage with multiple digital platforms, be it Facebook, Twitter, Web sites, YouTube or Pinterest. The following 2012 Digital PR Awards finalists have produced top-flight digital communications initiatives and PR News is proud to honor the organizations and people behind them. All finalists will be celebrated at our Digital PR Awards luncheon at New York’s Grand Hyatt on Oct. 1, 2012 (visit www.prnewsonline.com/awards/digitalprawards2012-finalists.html). For sponsorship opportunities, please contact Diane Schwartz at dschwartz@accessintel.com. Blog (Organization) • Charles Schwab • ESPN •Lockheed Martin • The National Archives and Records Administration • Research in Motion Blogger • Steve Cody, Peppercom • Todd Defren, SHIFT Communications • Gini Dietrich, Arment Dietrich • Shel Holtz, Holtz Communication + Technology • Kathleen Henson, Henson Counsulting • Jeff Simmermon, Time Warner Cable Cause Marketing/CSR • AOL • Cone Communications • Look Good Feel Better • MWW • Ogilvy PR Australia • Pearson Foundation • Popchips • Stonyfield Farm Contest/Game • AICPA • GolinHarris/McDonald’s • Littelfuse •Porter Novelli • rbb Public Relations • Zocalo Group Crisis Management • American Airlines and Weber Shandwick • Chesapeake Energy • Chevrolet: General Motors • Hospital for Special Care • PCIAA & RMIIA •TTNET • Weber Shandwick Digital Communicator • Samara Finn - Marina Maher Communications • Tim Haran - USANA Health Sciences • Richard Licata - NBC Entertainment Digital Marketing Campaign – $100K and Under • Discovery Communications • D S Simon Productions, Inc for HP Hood and the Dairy Management, Inc. • HORN • Linhart Public Relations and Vermilion Design + Interactive • Ogilvy PR Australia • PR Newswire Association, LLC and Apple Vacations Digital Marketing Campaign - $100K – $200K • CRT/tanaka • Emerging Media • The History Channel • NBC Entertainment Digital Marketing Campaign - $200K – $500K • The Hershey Company • HORN • Lippe Taylor Brand Communications • MilkPEP and Weber Shandwick • RadioShack and Weber Shandwick • Save Our Water/ACWA Digital Marketing Campaign - $500K+ • AICPA • Boeing • Current Lifestyle Marketing • Porter Novelli • Simantel Digital PR Campaign • The Clorox Company with Ketchum • Eukanuba • Everyday Health • Food Network and Text 100 • Inner Circle Labs • MWW • PBS Digital PR Team of the Year • American Red Cross • Fleishman-Hillard • Kaiser Permanente • Lantronix • MWW’s Dialogue Digital • NBC Entertainment Email Newsletter • Bhava Communications • Hunter Public Relations • LEWIS PR US • Peppercom • Toy Industry Association • UCSF Employee Communications Online • Bacardi Limited • Capstrat • Newlink Communications • Northwestern Memorial Hospital • Ogilvy PR Facebook Communications/Uses of Facebook • Cisco Systems • Esurance • Integrate PR • Marion, Montgomery, Inc. • PepsiCo • rbb Public Relations • RF|Binder • The Ritz Carlton • Sprout • TBWA/Chiat/Day • Weber Shandwick Influencer Communications • CRT/tanaka • GolinHarris • GroundFloor Media • Mastercard • SHIFT Communications Intranet • Bacardi Limited • Intellectual Ventures • Liaison Technologies • The Nature Conservancy • Turk Telecom • Weber Shandwick Listening Campaign • Cone Communications • Spectrum Science • MilkPEP and Weber Shandwick Location-Based Digital Campaign • AMD • The Ritz-Carlton • Weber Shandwick Media Relations Campaign • AMD • Inner Circle Labs • LEWIS PR • RF|Binder and Akerman Senterfitt •Unilever Microsite/Custom Site • AOL • Boeing • High Road Communications • Ingersoll Rand • The Nature Conservancy • NBC Entertainment • Raytheon Mobile Initiatives • Accenture • American Cancer Society • DC Interactive Group • Kanyon Shopping Center • NBC Entertainment • TTNET • Vodafone and Plasenta Most Engaged Brand/Online Community • The Clorox Company with Ketchum • CRT/tanaka • GolinHarris/McDonald’s • Unilever • Vodafone and Plasenta New Digital Service/Product • Cone Communications • Ground Floor Media • HORN • SocialChorus New Site • American Automobile Association • APCO Worldwide • MilkPEP and Weber Shandwick • National Safe Boating Council • Waggener Edstrom Worldwide Online Newsroom • Bally Technologies • Cisco Systems • ConranPR • Fleishman-Hillard • Hilton Hotels & Resorts with Covalent Logic • MWW • Procter & Gamble Company PR Firm of the Year: Digital • Affect • Fleishman Hillard • HORN • Integrate Public Relations • MWW • Porter Novelli • Weber Shandwick Public Affairs Campaign • APCO Worldwide • International Franchise Association • Property Casualty Insurers Association of America • Southwest Airlines Redesign/Relaunch of Site • Charles Schwab • Experian Hitwise • KB Home • National Council on Crime and Delinquency • Spectrum Science Communications SEO • CRT/tanaka • Cuyahoga Community College • DMC Harper University Hospital • Great Plains Communications • LexisNexis® Web Visibility Solutions Social Networking Campaign • The Clorox Company with Ketchum • HORN • MilkPEP and Weber Shandwick • Ogilvy PR Australia • Porter Novelli • Quinn & Co • rbb Public Relations • Waggener Edstrom Worldwide Twitter Communications • AMD • American Airlines and Weber Shandwick • Cisco Systems • MilkPEP and Weber Shandwick • NYC & Company • U.S. Department of Labor • Waggener Edstrom Worldwide Video • Boeing • CIT • Coca Cola Company • Everyday Health • Fleishman Hillard • Lockheed Martin • Northwestern Memorial • Vivid Ascent Viral Campaign • AMD •GolinHarris/McDonald’s • Marina Maher Communications • Mohegan Sun WOW! Campaign • American Red Cross and Dell • BWK New York • HORN • Kaiser Permanente • Linhart Public Relations and Vermilion Design + Interactive • Vodafone and Plasenta

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