Case Study: Jack Link’s Beef Jerky Launches a Meaty Campaign Mosaic Around an Annual Day of Celebration


Don’t call him Bigfoot: On National Jerky Day, the Jack Link’s Sasquatch admires his portrait, created by renowned mosaic artist Jason Mecier. Photo courtesy Carmichael Lynch Spong Company: Link Snacks Agency: Carmichael Lynch Spong Timeframe: May 2012 - Present When you consider that there are national holidays dedicated to foods such as deviled eggs and sausage pizza (Nov. 2 and Oct. 2, respectively—mark your calendars), you’d think that a food such as jerky, with a heritage linked to Native Americans and the earliest Europeans, would have one too—but you’d be wrong. Jerky is within the fourth-highest-grossing sector of the overall salty snack universe (see the pie chart for details).

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