Media Watch: Dow Chemical, McDonald’s Most Unfavorable Olympic Brands


By far, Dow Chemical garnered the most unfavorable media coverage—both traditional and social—during the London Olympics, according to a data dive by Factiva. While Dow Chemical suffered mainly due to the industry it is in, McDonald’s saw significant unfavorable media coverage due to the British press’ mockery of the idea of a fast-food chain sponsoring the ultra-healthy Olympics and outrage at the company’s efforts to block other food vendors at the Olympics from selling the “chips” part of the traditional English staple, fish and chips, reported Factiva.

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