Media Watch: Dow Chemical, McDonald’s Most Unfavorable Olympic Brands


By far, Dow Chemical garnered the most unfavorable media coverage—both traditional and social—during the London Olympics, according to a data dive by Factiva. While Dow Chemical suffered mainly due to the industry it is in, McDonald’s saw significant unfavorable media coverage due to the British press’ mockery of the idea of a fast-food chain sponsoring the ultra-healthy Olympics and outrage at the company’s efforts to block other food vendors at the Olympics from selling the “chips” part of the traditional English staple, fish and chips, reported Factiva.

Subscribe Now  |  Login


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.