How to Use Data to Add Punch to Your PR Efforts

Financial services companies know it takes something extra to cut through the media noise today. The industry is shaken-up regularly by market flashes, crashes and pivotal regulation. At the same time, there’s nothing new about calamity and scandal in the press—it’s just a matter of which company’s name will be splattered across the front pages next. With the doom and gloom pervading Wall Street, many of our financial services clients are looking to add something more positive and definitive to what continues to be an uncertain conversation. This means bolstering a qualitative thought-leadership campaign with some hard numbers in the form of survey and research findings.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.