Help Set Your Customers’ Perceptions By Creating a Customer Guarantee

Editor’s Note: This article was adapted from @Your Service (Wiley, April 2012), written by Frank Eliason, SVP of social media at Citibank and formerly with Comcast. Eliason will give the keynote at PR News’ Digital PR Awards luncheon on Oct. 1 in New York City. For more information go to: www.prnewsonline.com.