Editor’s Note: This article was adapted from @Your Service (Wiley, April 2012), written by Frank Eliason, SVP of social media at Citibank and formerly with Comcast. Eliason will give the keynote at PR News’ Digital PR Awards luncheon on Oct. 1 in New York City. For more information go to: www.prnewsonline.com.
Help Set Your Customers’ Perceptions By Creating a Customer Guarantee
You might also be interested in:
- To Tweet or Not To Tweet? A Key Question Now Confronting PR Pros
- Deploying Online Market Research To Spark Better Media Relations
- Along With Rise of Big Data Comes Risk of ‘Leakage’; Sure, It’s Not Sexy, But Senior Executives Prefer LinkedIn
- Case Study: Environmental Fight to Protect Snow Gets Major Assist From Celebrity Snowboarders And Data-Driven Report
- Melding Your Offline and Online Communications