For years now, as the Internet has grown in stature and the number of audience channels has risen exponentially, the phrase “content creation” has also come to the forefront. PR professionals are now urged to behave as journalists for their clients and corporations, literally becoming content factories to keep fresh content flowing via a number of platforms—with the Web being the most important. But with the recent, high-profile cases of Jonah Lehrer and Fareed Zakaria, the threat of content fraud and plagiarism is casting a larger shadow on content generation. Lehrer, (now former) staff writer at The New Yorker, speaker and author of the best-selling book Imagine: How Creativity Works, was found to have made up quotes he attributed to Bob Dylan in the book. Not exactly plagiarism, but a curious move nonetheless by someone who seemingly had it made in the rarefied world of science, research and media.
Art of the Steal: Protecting Content Requires a PR Policing Presence
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