â–¶ Energy Efficiency Good for Brand Building: A Deloitte study released in late July 2012 finds that improving energy efficiency at America’s businesses is as important to brand building as it is to growing the bottom line. The study, “reSources 2012,” shows that while 85% of companies claim that electricity cost reductions are essential to staying financially competitive, 81% believe they are critical to brand building. Consequently, more than three-quarters of the organizations surveyed say they are actively promoting their energy efficiency efforts to their customers. Other study findings include: