Quick Study: Universities ‘Admit’ Social Outreach Has Advantages; Corporate Reputation and Single vs. Multiple Brands


â–¶ Social Media Proves Efficient Among Academics: In a study of MBA programs at schools across the U.S., two out of three social media managers and admissions officers say that social media outreach was more efficient and effective than traditional PR outreach—which allowed for cost cutting in admissions offices. The University of Massachusetts Dartmouth Center for Marketing Research has been watching trends in social media usage at U.S.

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