Seven Things You Will Learn in This Week’s Issue of PR News

1. Saying he would repeal Obamacare if elected, presidential candidate Mitt Romney was roundly booed at an NAACP convention. (p. 1) 2. As of June 2012, there are more than 400 million posts per day on Twitter. (p. 1) 3. In terms of effective keyword research for a brand, the company name is just a starting point. (p. 2) 4. On YouTube, Monday has been found to be the most engaging day, yet it is one of the three least used campaign deployment days. (p. 3) 5. 82% of the Fortune Global 100 companies have at least one Twitter account. (p. 3) 6. In promoting its Give Back volunteer program with its Rise Up documentary series, ESPN reached 6 million viewers. (p. 5) 7. In the world of stand-up comedy, irony is often used to thwart hecklers. (p. 6)

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