Seven Things You Will Learn in This Week’s Issue of PR News


1. More than a third of PR pros polled say they report to their organization’s top leader.   2. Due to the excellence of the submissions, the PR News Platinum PR Awards features a record 43 categories.  3. To promote its new natural food line, Safeway built a 305-foot-long picnic table, setting a world record.  4. More than 70% of CEOs believe marketers/communicators are “disconnected” from business results and focus on the wrong areas.   5. One way to solidify your relationship with the CEO: Keep confidences that are placed on you.   6. Research finds that top Fortune 500 entries in Wikipedia contain more negative content than positive.   7. PR agency Affect’s contest to find an intern drew nearly 16,000 online votes. 

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