Quick Study: Agency Health Improves as Billing Rates Rise; Journalists Relying More on Industry Insiders for New Stories


â–¶ Agency Billing Rates Increase: If you’re a PR agency, the following is good news; for their clients, the jury is out. The nation’s PR agencies increased their hourly rates slightly in 2011 according to the second wave of a June 2012 survey released exclusively to PR News by StevensGouldPincus, the merger and management consulting firm specializing in the PR field (see 6/11/2012 issue of PR News for more findings). Based on responses from 105 PR agencies, billing rates are now averaging $517 per hour for CEOs of agencies with $25 million or more in revenues, and $300 among smaller agencies. Other findings include: • Among 13 categories identified, rates are the highest among agencies specializing in sports/entertainment, healthcare and public affairs. • Account executives averaged $183 per hour in billings in 2011 versus $178 per hour in 2010.

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