1. Autodesk sets a sustainability example for clients—using its energy efficiency software in its own buildings. 2. Less than one in 20 Facebook users who liked a brand’s page came back for a second time within 30 days. 3. Close to 90% of CEOs say they have at least one individual they can go to who will tell them the unvarnished truth about their decisions. 4. Aggressive media relations helped NASCAR generate 1 million volunteer hours for children’s charities in 2011. 5.A solid quantitative brand survey should have 300-1,000 respondents. 6. To advance good-citizenship among employees, in 2011 AECOM Technology launched Global Ethics Week. 7. Any reputable PR agency should adhere to the PRSA’s Code of Ethics.
Seven Things You Will Learn in This Week’s Issue of PR News
You might also be interested in: