â–¶ Users Not Sticking Around on Facebook: Facebook has historically been a magnet for new users. It’s keeping them around and active that has proven to be more tricky (for more on this topic, see “Contests Move Fans Beyond ‘Like’ Phase,” PRN 6/18/2012). According to Rubinson Partners and Compete, fewer than 5% of brands have a Facebook page that attracts repeat visitors after receiving that first “like.” The study tracked the Facebook activity of 63 brands for four months.
Quick Study: Facebook Stickiness Proves to Be a Slippery Slope; CEOs Concerned About Identifying Future Leaders
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