Quick Study: Facebook Stickiness Proves to Be a Slippery Slope; CEOs Concerned About Identifying Future Leaders


â–¶ Users Not Sticking Around on Facebook: Facebook has historically been a magnet for new users. It’s keeping them around and active that has proven to be more tricky (for more on this topic, see “Contests Move Fans Beyond ‘Like’ Phase,” PRN 6/18/2012). According to Rubinson Partners and Compete, fewer than 5% of brands have a Facebook page that attracts repeat visitors after receiving that first “like.” The study tracked the Facebook activity of 63 brands for four months.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.