Quick Study: Samsung Tops Apple, Sony, HP as Preferred Tech Brand; Politics Driving Growing Trend of National Incivility

â–¶ Samsung at Top of Tech Brand Mountain: Samsung is the most preferred consumer technology brand—at least in Europe and in the U.S.—ahead of Sony, HP and even Apple, according to the ConsumerMetrix Technology Brand Preference Index released in June 2012 by Strategy Analytics. In a survey of 6,000 consumers in the U.S.

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