Yes, Soda Is Bad, But Don’t Tread On Me


As part of a PR campaign to reduce sugary drink consumption, Interlex Communications, the Center for Science in the Public Interest and Yale’s Rudd Center for Food Policy and Obesity partnered on a May 2012 consumer study. A key finding: Consumers agree that sugary drinks and the companies that make them are less than savory (and are doing little to solve the problem of obesity), but are less united about government regulation of advertising practices around soda. Are you listening, Mayor Bloomberg?
 

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About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.



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