Quick Study: Americans Buy Green Products, Even in Tough Times; Execs Give Thumbs Up to Digital and Social Strategies

â–¶ Green Habits Grow, But Consumer Trust Wilts: A May 2012 consumer survey from tissue paper company SCA and Harris Interactive shows that even during difficult economic times, 69% of American adults are buying green products or services, and 48% of them say they do so because they are better for the environment.