Quick Study: CEOs Value Social Media More Than Others in C-Suite; People Prefer Pinterest for Purchasing—Facebook Pales

â–¶ CEOs View Social Differently Than C-Suite Colleagues: Chief executive officers are nearly twice as likely as chief information officers to view social collaboration tools as important to their business today (28% versus 15%), while only 14% of chief financial officers surveyed identify social tools as important, according to a study by MIT Sloan Management Review and Deloitte released in May 2012.