Zuck Soup: Investor Relations Tips To Avoid a Facebook-Style IPO


Friday, May 18, 2012, should have been a glorious day for Facebook. Poised for an initial public offering that was expected to make history, founder and CEO Mark Zuckerberg rang the Nasdaq trading bell from Facebook’s California headquarters. Then the trading actually commenced, and all hell broke loose. Mass confusion among the banks and brokerages involved—stemming from a Nasdaq technical glitch that delayed the start of trading—caused havoc as customers placed stock orders that didn’t go through or were filled at a lower price later that day. What really happened?

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About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.



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