Quick Study: Americans Say Recession Has Changed Outlook on Life; Mobile Maps Big, While Geosocial Activity Remains Small

â–¶ Post-Recession Americans Redefine the American Dream: Although the vast majority of Americans say the Great Recession changed their outlook on life, nearly three-quarters (74%) of respondents of a study by communications agency Solomon McCown & Company say they feel they have achieved the American Dream or are on their way to doing so. The poll of 1,009 adults conducted by Anderson Robbins Research shows Americans remain worried, but are more thrifty and determined. They have redefined the American Dream to place more importance on achieving softer goals—a happy marriage, a healthy retirement and environmentally responsible living. Study highlights include: • 24% of Americans report that their household has “mostly recovered” from the impact of the recession; 41% say they “still have a ways to go”; and 14% say they “might not ever fully recover.” • A majority (56%) of those who feel they might not ever recover said they have already achieved the American Dream or are on their way to achieving it.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.