Yahoo Résumé Crisis Underscores Need for Solid Bond With Employees

Since becoming an original digital darling after its IPO in 1996, and surviving—even thriving—during the dot-com slash-and-burn in the early 2000s, Yahoo has since seen a slow erosion of its tech standing. Struggling with its business model, the company rejected a bid from Microsoft to acquire it for $44.6 billion in 2008, and has since been rocked by several large layoffs in recent years. Then, in Sept. 2011, CEO Carol Bartz, who had replaced cofounder Jerry Yang at the post in Jan.

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About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.

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