Since becoming an original digital darling after its IPO in 1996, and surviving—even thriving—during the dot-com slash-and-burn in the early 2000s, Yahoo has since seen a slow erosion of its tech standing. Struggling with its business model, the company rejected a bid from Microsoft to acquire it for $44.6 billion in 2008, and has since been rocked by several large layoffs in recent years. Then, in Sept. 2011, CEO Carol Bartz, who had replaced cofounder Jerry Yang at the post in Jan.
Yahoo Résumé Crisis Underscores Need for Solid Bond With Employees
You might also be interested in:
- Secret to Acing a PR Job Interview
- 3 Ways a B2B Software Company Improved Its Integrated Communications
- The Week in PR, July 27 - August 3
- PR News/Nasdaq Survey: Nearly One-Fifth of Communicators Shun Measurement Entirely
- Where Does PR Stand on Paid Social Media? Survey Shows Ambivalence About Spending