Seven Things You Will Learn in This Week’s Issue of PR News


1. In 2008, Microsoft offered Yahoo $44.6 billion in an acquisition bid. Yahoo has struggled since. 2. Ninety percent of smartphone users ages 18-29 use their phones in the bathroom.  3. Apple is the No. 1 company in terms of media share and tone of coverage, says PRIME Research.  4. Consumers report that their social media interaction with brands is mostly a one-way affair.   5. In 2011, Hyundai’s Hope on Wheels program raised more than $20 million to fight pediactric cancer.  6. George O’Leary was head football coach of Notre Dame for five days—until it was found he padded his résumé. 7. PR pros can circumvent IT by publishing company blogs on external platforms like WordPress.

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