Seven Things You Will Learn in This Week’s Issue of PR News

1. There are close to 500 million Twitter accounts worldwide, making the platform a must for social outreach.  2. Preparing for multiple PR event scenarios is akin to planning for a PR crisis. 3. Consumers who use social media for customer service issues tell three times as many people about good service than does the general public. 4. 50% of consumers surveyed said their respect for corporate leaders has decreased. 5. Through acquisitions and a comprehensive thought leadership PR campaign, CRM agency Merkle averages 20% growth year over year. 6. Twitter’s Promoted Trends ad offering costs $120,000 per 24-hour period. 7. In a marketing campaign, Domino’s Pizza admitted to the inferior quality of its product—with much success.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference


Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications


In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription


Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.