Seven Things You Will Learn in This Week’s Issue of PR News


1. More B2B companies are communicating with consumers for wider reach.  2. An exclusive story can serve as a press release, as other outlets will want to create follow-up articles. 3. Millennials are much more likely than non-Millennials to explore brands on social networks (53% versus 37%).  4. Executives say employee-produced videos are beneficial in capturing human capital and knowledge. 5. During the American Kidney Fund’s Pair Up campaign, 13,000 consumers visited PairUpNow.org. 6. SAP has closely matched its global media relations goals with the company’s business objectives. 7. Pluta Cancer Center CEO Kelly McCormick Sullivan relies heavily on her skills as a former PR professional.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.