Seven Things You Will Learn in This Week’s Issue of PR News

1. More B2B companies are communicating with consumers for wider reach.  2. An exclusive story can serve as a press release, as other outlets will want to create follow-up articles. 3. Millennials are much more likely than non-Millennials to explore brands on social networks (53% versus 37%).  4. Executives say employee-produced videos are beneficial in capturing human capital and knowledge. 5. During the American Kidney Fund’s Pair Up campaign, 13,000 consumers visited 6. SAP has closely matched its global media relations goals with the company’s business objectives. 7. Pluta Cancer Center CEO Kelly McCormick Sullivan relies heavily on her skills as a former PR professional.

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