Quick Study: Millennials Say Lives Enriched by Social Media Bonds; Marketers: C-Suite Intrigued by Brand’s Social Perception


â–¶ Social Media Makes Millennials Feel Good: Forty-seven percent of Millennials (age 16 to 34) believe that their lives feel richer when they’re connected to people through social media. In contrast, just 28% of non-Millennials feel the same way, says a study by Boston Consulting Group, Barkely and Service Management Group. The study, aimed to identify differences that are generational and not simply related to age, also finds that U.S.

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