Quick Study: Millennials Say Lives Enriched by Social Media Bonds; Marketers: C-Suite Intrigued by Brand’s Social Perception


â–¶ Social Media Makes Millennials Feel Good: Forty-seven percent of Millennials (age 16 to 34) believe that their lives feel richer when they’re connected to people through social media. In contrast, just 28% of non-Millennials feel the same way, says a study by Boston Consulting Group, Barkely and Service Management Group. The study, aimed to identify differences that are generational and not simply related to age, also finds that U.S. Millennials aren’t lazy like earlier studies suggest, and are actively engaged in consuming and influencing.

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